Category Sharing Economy
Cooperatives and sharing portals - two powerful partners
Cooperatives have a long history in Switzerland: as early as in the Middle Ages, there were alpine and common land cooperatives. In these allotment cooperatives, the participating farmers had the right to let their animals graze on a jointly managed alp according to predefined rules of use. An original form of today's cooperative and at the same time also a historical example of the „share economy“ ...
We Share – VW Carsharing App
A morning like any other. We start our laptops, check our mails, check the logs, the coffee machine brews the water. Nothing unexpected seems to disturb the routine of every day, but then, after a two clicks in the search engine, a string of letters is listed that doesn't seem natural at all: We Share - VW enters the car sharing market. Disbelieving and disturbed we look at the screen, a few seconds pass. Again we click on Search in the belief that this can only be an anomaly in the system. No, again the same text appears: VW - We Share - Carsharin ...
Happy Birthday Shareconomy
From 2011 to 2013, mass media reports about the share economy hit us hard. An economic revolution seemed imminent. We were all holding our breath and preparing for a new age of a new way of thinking: Sharing instead of owning. Truly a time in which the euphoria could not keep within limits. Everyone reported diligently about the new age and we felt a little reminded of the seemingly unstoppable rise of the post-war period. But as short-lived as the news landscape is today, the onslaught distorted like wafts of mist in summer ...