From 2011 to 2013, mass media reports about the share economy hit us hard. An economic revolution seemed imminent. We were all holding our breath and preparing for a new age of a new way of thinking: Sharing instead of owning. Truly a time in which the euphoria could not keep within limits. Everyone reported diligently about the new age and we felt a little reminded of the seemingly unstoppable rise of the post-war period. But as short-lived as the news landscape is today, the onslaught distorted like wafts of mist in summer.